How Indian companies can crack the global code
The central question in choosing where to go and how to go is asking the question why you will win. Is the reason to accrue gains from cost-cutting and improving operations or something else? If it is growing revenues, there will be very intense MNC competition in the marketplace. In such a milieu, it's imperative to figure out how to grow revenues. Indian companies can go to Africa and not many MNCs operate there - Bharti can go there, can increase revenues per customer, can increase margins, they know how to do that. If they were to go to New York, they should think twice at this point. They can go, maybe, 10 years later but not now.
I am writing about it right now. I don't want the Indian companies to fall in the trap that Japanese companies did. I think the Japanese got sold down the drain by American investment bankers. So did some of the Europeans. They went to these monetary bankers who did an analysis. They found what is to be sold, gave high price. The Japanese had no clue. And most of the acquisitions didn't work out. Indian companies need to go where you get a good base.
Source ET -Corporate Dosier
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